Reclaimed Daugh:ter

My branding project with Reclaimed Daugh:ter focused on creating a women's faith-based apparel brand and community where women feel empowered, safe, loved, understood, and supported on their journey.

Setup & context

The branding project for Reclaimed Daugh:ter centered around developing a bold, faith-driven identity for a Christian apparel brand. Created to empower women who have faced trauma and adversity, the brand needed a visual presence that reflected strength, healing, and purpose. My role involved establishing the foundational look and feel—from typography and color palette to imagery and tone—that would resonate deeply with the brand’s mission of helping women reclaim their God-given identity.

The challenge & problem PROCESS

The main challenge was translating Reclaimed Daugh:ter’s powerful mission into a visual identity that felt both strong and gentle—reflecting healing without losing boldness. The process involved deep discovery to understand the brand’s voice, audience, and emotional core. Balancing faith-based messaging with modern, wearable design required thoughtful direction to ensure the brand would resonate authentically and stand out in a saturated apparel market.

Launch, impact, results

The brand launch established a powerful and faith-filled identity that deeply resonated with the founder and target audience. The visuals and messaging captured the heart of the mission, setting the stage for a meaningful connection with Christian women seeking healing and purpose.